Approximately, 46% of all searches are found to be local. Utilizing location-based SEO marketing strategies will, thus, enable your brand to be found easily by your target audience. Also known as geographic targeting, it is all about having your brand to be displayed on Google for a specific location. If you have a physical office or store, then our renowned SEO services in Kolkata will aid driving in search traffic to your brand’s website for being discovered locally.
Location-specific keywords are long-tail ones, and include the particular city, state, country, or zip code that your brand belongs to. In the case of multiple locations, a separate strategy must be devised for the search engine to differentiate.
Simply by having the locations set on your home page and a contact page, the location-based SEO is not enough to get you on the first page of Google search, although this is the most commonly preferred method of brand owners.
Our SEO services in Kolkata ensure that each location gets a separate page, specific to the city and town, and the keywords are essentially optimized. We also make sure that your website is not only organized for users, but for search engines as well. The better the ease of navigation, the lesser are your bounce rates. A search engine can then better categorize a website for search ranking it receives.
Once the location page is set, it needs to be optimized for a better rating. Following are the several steps to successful optimization, that our leading company among the best digital marketing agencies for Location-Based SEO Services in Kolkata include optimized content, title tag, meta description, and alt image text- all of which contain location-based keywords, alongside the other keywords.
SEO takes time, and constant monitoring and upgradation- it doesn’t happen overnight. While search engine algorithms keep changing, it often takes some time to eventually land on the first page on Google search. Our team does it with utmost compassion and patience, to effectively drive in quality traffic so that you gain much faster and higher ROIs.
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