3 Things Google Doesn’t Want You To Do (But You Should) [PART 1]

One thing businesses need to realize about search engine optimization is that it’s more than simply obeying Google’s laws in order to rank higher. 

Enhancing the aesthetics of your website is an important but not sufficient aspect of SEO. 

Large firms invest hundreds of pounds in the best SEO services in Kolkata to attract potential customers. This is because SEO services have a huge impact on the success of every company’s marketing campaign.

You should not just take what Google is saying seriously. You have to go a lot further to obtain a higher ranking in SERP, driving more organic traffic, and unlocking greater conversion.

 In this three-part series, we’re going to explore the same. 

Here are four things Google doesn’t really want you to do – but in reality, you should do them:

1. Keep the Length of Content to a Maximum

Google maintains that the length of your blog posts should be at least as much as you need to deliver value to your target audience.

Google rewards long-form content over short-form content. It prefers long blog posts to shorter articles.

On average, a Google first-page result contains 1,890 words.

If you're publishing short-form content, even if it's high quality and has a lot of valuable information on the topic being discussed, it will be difficult to rank this type of material higher. This is especially true for very competitive keywords. 

To outrank your competitors, you should produce quality long-form content.

You don’t need to obsess with length. It doesn’t mean you should ignore short-form content either.

Many of us have blogged about this topic, but we should do so in more detail to make it worth our readers’ time.

When creating your pillar of content, it is important to provide readers with something they will return to over and over again.

To summarize, Google loves long-form content and won’t explicitly state this preference. So, keep your posts longer even if it means you are not fulfilling a word count. For those of you who found something off on your site, immediately hire a web development company in Australia.

[This, however, doesn't apply if you have a legitimate reason to do so. For example, it's possible that your content strategy includes shorter content for a specific reason and this is an entirely different conversation.]

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Author Bio

Amlan Maiti is a champion Digital Marketing strategist who has proved his phenomenal expertise in domains such as digital branding, ORM, and Google AdWords. His successful experiment of using neuro-marketing for getting more leads is what makes him stand out from other professionals. Trust Amlan to guarantee the best result-oriented value that will give you success on all your ventures!

Read Next Part : Part 2