What is Google Maps and what is Google My Business?

Google Maps is a Google service to find the exact geographical location of a place in a territory or of any type of business. This service is available through an application both on the web and on a smartphone. Aerial image data and satellite data are used for this.

 

Google My Business is a tool created by Google that helps companies in managing their presence on the internet. In a single panel, it allows you to add information about the business, location of the company, hours, and much more.

Both Google tools work together allowing greater visibility in your search engine for companies. By clicking on the location of a business in Google Maps, the Google My Business panel appears and in the Google My Business panel you can locate the business on Google Maps.

We are going to explain in more detail both applications, their characteristics, and the advantages that Google Maps and Google My Business bring to your company.

Google Maps Features

Google Inc. introduced the Google Maps tool in early 2005. Since its inception, Google constantly updates the data, incorporating the modifications that may occur in the environment captured by its satellites. Google Maps is not only a map service, it is also an online navigation software. Within the functionalities that have been incorporated, since 2007 itineraries can be saved or the current location can be displayed. A new update in 2008 allows you to have real-time data on traffic in many countries and to select journeys on foot, by bicycle, by car, or by public transport to plan a trip. In successive updates Google Maps has incorporated Google Indoor that allows you to navigate inside buildings, Google Transit provides data on public transport schedules, be it trains, buses, or airlines, and Google Street View that allows users to see a certain location in 360º, this is possible through images taken by vehicles specially designed by Google.

Google Maps for Business

Google, from existing directories, such as Yellow Pages among others, collected company data and integrated it into its Google Maps service. Companies can edit their entries through Google My Business or directly by entering Google Maps easily.

How to Add Your Business to Google Maps

1. Enter the physical address of your business in the search bar.
2. In the option "Company Profile" click "Add your company".

 Another option:

1. Pick the point on the map with the mouse pointer.
2. Click on the right button and select the option “Add company”.

Advantages of Appearing on Google Maps for Your Business

Google Maps and SEO

Google Maps allows the integration of the results of its database with the SERPs. Very interesting to include it in an SEO strategy, since it allows a company that operates at a regional level to show itself in a prominent position without having to be positioned in the first search results.

Facilitates the Location of Your Company

It allows your clients to physically locate your company regardless of its location, be it a small street in a city or in an industrial estate. 

Allows Combining Strategies

By combining a positioning strategy in Google with the use of this application, it allows you to channel web traffic and customer conversions.

Google My Business Features

Google My Business is a free tool from Google that helps companies manage their presence on the internet. A single panel allows simple and efficient management. You can show the information that interests you related to your business. From who we are, where your company is located, hours, contact information and wide etcetera. The objective of Google My Business is that your business reaches maximum visibility and your clients find you easily with the integration of location tools such as the one previously described Google Maps. Being on Google My Business can help you discover your products or services, contact you, and locate your location. In addition, you will gain in reputation, companies verified in Google have a much higher chance of being considered trustworthy by customers.

Google My Business for Companies

Google My Business offers specific tools for each type of business. For large companies managing multiple locations, there is the possibility of bulk location management. Or if, on the contrary, your company is smaller and has direct contact with clients during certain business hours, Google My Business offers you the possibility of making your location, your services, and your website visible. The features of this tool are not intended for companies that only operate over the internet.

To register in Google My Business You just have to Follow these are Simple Steps.

 How to register your company in Google My Business

1. You need a Gmail account to connect all your Google tools.
2. Access the Google My Business home page and click "Start now".
3. Indicate the name of your company and click "Next".
4. Complete the form that is displayed. Try to describe your business as well as possible.
5. Add phone and website.
6. Verify your account to appear in Google searches and Google Maps.
7. You will receive a verification request in your email so that you can continue filling in your business details.
8. Include all the information that you consider relevant for your business: opening hours, contact channels, images, etc.
9. Once the account is created, you can modify this information by clicking on the pencil icon and edit the content. Changes often require verification by Google so they may take a few days to implement.

 Advantages of Appearing in Google My Business for Your Company

• Your business will increase its visibility
• From a single panel you manage all the information of interest about your company
• Know and manage opinions about your business from your clients
• Improve the credibility of your company thanks to reviews
• Geolocation in real time of your company
• Better local and general SEO Ranking
• You can use it as one more social network, thanks to its publication system.

Both Google Maps and Google My Business are two tools that you should not forget to include in your company's marketing strategy. If you need help, at Digital Piloto we can guide you on how to get the most out of these Google tools.

Digital Piloto is a company that helps people with their SEO and web design. We offer you a 360-degree approach to a digital marketing agency in kolkata. This includes our expertise in SEO and web design so that we can create the perfect website for your business. Our team also offers social media management campaigns, content creation, and more! Do not hesitate to contact us.

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